Wine, nature and enjoyment lovers, we strive to offer you your grand cru for everyday.
Our promise: setting the benchmark for family businesses in terms of sustainable development in making and selling Southern French wine. Kept promise thanks to a progressive and innovative spirit, combining social commitment, economic profit and environmental respect.
Winery business located near Montpellier, BLB Vignobles is managed by Bruno Le Breton, wine maker owner. This is a 100% family-owned business with a dual expertise as producer-trader, it built its innovation according to a unique economic model in France as it distributes its wines to private consumers in Europe through mail order companies by offering them an original service.
As a result of a dynamic and committed governance, we perpetuate strong identity values, inherited from the first owners of the estate: high standards, respect, responsibility, enjoyment and sharing. These are the same values we share with our stakeholders, representing the fundamentals of our sustainable development policy.
BLB Vignobles sells today around 1 million bottles including 95% for export towards European countries: The Netherlands, Austria, Belgium, Switzerland, Germany, Ireland, Poland and United-Kingdom.
Make the most of our local (property and lands) and surrounding heritage (Montpellier and Languedoc areas).
A unique winery
Our wines, La Jasse, Montlobre and Vignes des 2 Soleils, are produced from our estates and those of our partners. Our vineyard extends over 54 Ha between garrigue and Mediterranean Sea on a total property of 250 Ha. With mostly Cabernet Sauvignon and Merlot grapes types, we produce Indication Géographique Protégée (IGP) Pays d’Oc wines on an Appellation d’Origine Protégée (AOP) terroir by strategic choice.
A pioneering and responsible development strategy
Driven by a family governance aware of the social and environmental impacts of its wine activity, BLB Vignobles’ strategy is based on 4 strategic goals:
- Boost recognition of our company and its commitments in France and abroad
- Constantly listen to our markets
- Make progress in our products whilst handling risks
- Protect our human and environmental capital
This strategy is responsible and pioneering in the wine area in France: fthe first HVE certified vineyard in Hérault (High Environmental Value) in 2013 and first family run wine producer in France to be ISO 26000 assessed (CSR policy) and certified at level 4 (out of 4)
BLB Vignobles development relies on 2 main directions:
- The knowledge of the private consumers’ expectations, in France and abroad
- An adaptation of its producer-trader activity matching the market’s expectations whilst handling risks and production variations
Key figures (2015)
- 10 permanent employees and at least 2 apprentices per year
- 3 million Euros in turnover
- 54 ha of vineyard, partly as property and partly as tenant farming
- 250 ha of total surface area
- Almost 1 million bottles sold including 95% for export
- 55%: ratio of our production VS trade (2015)
BLB Vignobles history is closely tied to the Domaine de la Jasse, the company’s emblematic GQ. During the 60s, it is in the middle of garrigues that the Baujard family, returning from North Africa, acquired the estate. At that time, the site was used for livestock (‘Jasse’ meaning sheepfold in Occitan). Convinced by the wine growing potential of its soils (Mediterranean climate: humid micro-climate between sea and Cévennes mountains), the family decides to make the best of the garrigue and grind the rock to plant vines. True pioneer and discoverer of this new kind of wine terroir, the Baujard family has created an avant-gard vineyard and layed the identity basis of the Domaine.
In 1995, Hans Walraven, a respected Dutch wine trader and importer of French Grands Crus de Bordeaux and Burgundy, takes over Domaine de la Jasse, achieving his dream to become a wine producer.
Rock soils, steep slopes, deep drainage soils, microclimatic conditions remind Hans Walraven the great terroirs where the best Cabernet Sauvignon are made. Following the former owners’ philosophy, he decides to initiate a new ambition and produce the ‘every day grand cru’. To carry out his project, he hires a 28 years old wine maker, Bruno Le Breton, who became the
Stony soils, steep slopes, deep drainage soils, microclimatic conditions remind him of the great terroirs where the great Cabernet Sauvignon are expressed. In the continuity of the old owners but with a new ambition, he decides to “produce the Grand Cru for every day”. To carry out his project he hired a young oenologist of 28 years, Bruno Le Breton, who became the inescapable linchpin of this great project.
Hans Walraven retires in 2008 and sells Domaine de la Jasse to his manager Bruno Le Breton, who names his new company BLB Vignobles.
Together, they designed the vineyard of bot La Jasse and Montlobre, acquired in the meantime with a constant care to produce every year a great wine.
Late 2013, La Jasse and Montlobre estates became the first vineyards to be HVE-certified in the Hérault region (High Environmental Value).
Powered by a loyal vision, core values, our company began to incorporate the CSR* virtuous circle and challenges into its strategy in 2014
In the same vein, BLB was certified by the AFAQ 26 000 assessment in June 2015 making it the first French ISO 26 000 family-run wine business.
The domains extend between Mediteranean Sea and Cévennes mountains, at the heart of the garrigues in Languedoc region.
Soil and climate
The Mediterranean microclimate under Cévennes influence gives our vines ideal growing conditions. Extreme summer heat and steady winter rains provide the soil with the ability to maintain water during hot summers. The largely sunny autumn encourages the maturity of the grape, essential for the quality of the wines.
Domaine de la Jasse
La Jasse means shelter in Occitan. The plane tree of the estate is now 110 years old, and has protected sheep for several years. It inspired creation the logo of our house. The vineyard was planted in the 1960s / 70s on the clearings of scrubland, virgin of any culture.
Located in Combaillaux, the estate is about 90 ha including 35 ha of vines. The soil is mostly composed of limestone, burst limestone rocks, and clay ground. These white rocks play an active role in the berries maturation, and in our wine concentrations. They reflect the sun during the day and heat back the warm they stocked at night. With such a phenomenon, we say our grapes grow between too suns. Nowadays, Cabernet Sauvignon is dominant in the vineyard, followed by Cabernet Franc and Merlot.
A long time ago, Domaine Montlobre was a colony of peace, work and happiness. It was the time of the Colony of Montlobre, which welcomed boys from 7 to 20 years old. La Chapelle now hosts the barrel cellar of the estate.
The terroir, located in the Mosson Valley at Montlobre is facing South-East. The freshness of the valley envourages a slow and optimal maturation of Merlot which develop a great aromatic complexity. This red fertil soil is rich in calcium, iron and other minerals feeding the vines of Montlobre. Some parcels climb the surrunding garrigues. Merlot is the main grape variety of Montlore.
Our team strives to offer wines mainly focused on the potential of the great Cabernet Sauvignon and Merlot grapes in red.
With a limited average yield (50 hl per hectare) and these extreme rocky terroirs, the wines we produce must be aged for at least 12 to 18 months in barrels before they can be appreciated.
Our collaboration with Patrick Léon, Technical Director of Mouton Rothschild for 20 years, of Château Lacombe but also Opus One in California and Almaviva in Chile and more recently Château d’Esclans in Provence, has brung a wealth of knowledge and expertise, and high standards for us to make the most of our terroir. Good wine is the result of hard work, knowledge and risk-taking that one has to know how to judge, Patrick Léon has helped us to structure the production strategy of our wines.
Other great consultants come to support the team, Jean François Vrinat, oenologist, follows us since the first day and for 10 years has led us towards wines without SO2 during fermentation.
Jerome Fil helps us in the vineyard, he has led us to the HVE certification and participates in all our projects to reduce our impacts.
Maurice Chassain, expert in tasting and oenology, helps us to enrich our knowledge on tasting, blending and aging.
Dominique Laporte, Best Sommelier of France, brings us an expert external perspective on the future of our wines, their development and staff training.
With more than 10,000 wine cellars, France, the world’s leading tourist destination and wine producer, welcomes 10 million tourists every year to its vineyards, according to the National Network of Departmental Destinations.
Wine tourism allows the discovery of a territory through its wine production, formerly reserved for professionals or connoisseurs. This activity has been open for several years to the general public and in particular to families, through new practices accessible to all.
In this context, BLB Vignobles is working on a daring wine tourism project at Domaine Montlobre allowing visits to the vineyard, tasting, accommodation, catering and activities.
We welcome customers from all over the world to discover the places where magic happens.