Forbes / Consumers Are Drinking Less Wine — And It’s Good For The Wine Industry
Forbes, Cathy Huyghe
“At the beginning the idea of the Charter was to provide tools on how to drink responsibly, and now we are promoting how to enjoy it,” said Morgane Le Breton of BLB Vignobles.
The original iteration of the Charter focused on the basic components of responsible wine drinking, such as eating food while drinking wine and enjoying wine in the company of others. Today, it’s important to go further.
“We already have the ‘what’ of drinking wine,” she said. “Now we really want to focus on the how and the why.” That means experiencing the wine so that you know what’s in your glass beyond whether it’s a red blend or Cabernet Sauvignon. “It means finding the right balance and the right lifestyle.”
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